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Combining knowledge, expertise and proficiency our well-trained team of consultants provide sophisticated statistical analysis. Our strong analytical background is a guarantee for excellence in all types of projects. The analytics services offered involve complex analysis and procedures. We apply a wide range of statistical methods and models:

  • Analysis of Variance (ANOVA)
  • Automatic Interaction Detector (AID) or Chi-squared Automatic Interaction Detector (CHIAID)
  • Cluster Analysis
  • Conjoint Analysis
  • Correspondence Analysis
  • Discriminant Analysis
  • Factor Analysis
  • Multi-Dimensional Scaling
  • Multiple Regression Analysis
  • Total Unduplicated Reach and Frequency (TURF)
  • Price Sensitivity Meter (PSM)
  • Brand Price Trade Off (BPTO)

Case study: Consumer Perception Analysis: Digital Technology

Case study: Brand and Product Positioning: Digital Technology